“Our approach to coffee sourcing is through direct trade, a philosophy and ethical practice true to specialty coffee.”
At London Dairy Cafe we are passionate about coffee. Each year we travel across continents, through different countries, meeting generations of farmers in search of incredible coffee. The story behind every cup is unique. Through our direct trade practice we’re able to support farmers, giving our drinkers full traceability of the coffee in their cup.
We pay premium prices in recognition of these hardworking people, therefore advocating the importance of the industry to the many struggling regions where coffee is grown. By working this way, it guarantees us to purchase the highest quality of coffee and the process is transparent, honest and real from grower to roaster, roaster to customer.
We put care into roasting our beans to perfection and serving them to you at their most delicious – hopefully alongside a good chat with one of our baristas. Bringing out the best of each coffee bean is as much about harnessing our senses, as it is using the best engineering and equipment. We pour our all into both, to create a cup that will exceed your expectations.
THE CUP OF EXCELLENCE
THE CUP OF EXCELLENCE
Why is the Cup of Excellence so important?
The Cup of Excellence program has set the standard for the increased premiums that farmers have been able to receive for their exemplary coffees. It continues to build a much more transparent infrastructure and gives farmers the tools needed to improve the economic model of their farms. It also gives farmers an incentive to experiment with varietals and processing techniques, knowing that there can be a recognition and financial reward for their hard work and effort.
Since 1999, progressive roasters have used the COE program to identify and build relationships with growers of superior coffees even after buying the award winners at the auction. This direct trade benefit to both the marketplace and the farmers is huge and has created much more sustainability for both. The competition alone has helped the industry better understand and appreciate the nuances and flavour profiles of rare exemplary coffees and understand that these are the coffees that build consumer excitement and loyalty.
What is Cup of Excellence?
Cup of Excellence® is the premier coffee competition and auction worldwide. It is also the highest award given to a top scoring coffee. The level of scrutiny that Cup of Excellence coffees undergo is unmatched. All of the Cup of Excellence award winners are cupped at least five times (the top ten are cupped again) during the three week competition. Literally hundreds of cups are smelled, tasted and scored based on their exemplary characteristics. The prices that these winning coffees receive at the auction has broken records time and again and prove that there is a huge demand for these rare, farmer identified coffees.